Studies have shown a significant trend of people heavily rely on their screen media, which researchers have estimated half of the world’s population will suffer from myopia by 2050.
This hypnotic animation is a cartoon metaphor targeted on children, to evoke their eye health concern based on the phenomenon of screen addictive culture. The story was set on a little yellow man, who got hypnotised by a ‘screen addictive virus’ on his device that slowly turns him into a screen zombie. The visuals and sound effects were designed to be disturbing and ironic. Presenting on a screen, bringing realisation to children of the potential harm and consequences of spending excessive screen time on digital devices.